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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

New Media Box-Ticking

Kevin Coyne is having a go at using new media to promote his candidacy in the upcoming Unite Union General … More

kevin coyne, new media, politics

Peta Political Advert Banned

The above commercial for Peta was banned from being aired during the Super Bowl in order to avoid causing offense … More

2009, banned, go veg, peta, political advertising, super bowl

Conservative Online Political Advertising

The Conservative Party have taken out paid for online advertising with Message Space to promote their Maths Campaign, featuring Carol … More

banner, carol vorderman, conservative party, maths, message space, political advertising

The Map of the Gaps

I’ve just been made aware of this new campaign website launched for ‘The map of the gaps’ – a campaign … More

end violence against women, equal opportunities, map of gaps

Any Way The Wind Blows

Back in December I wrote about a script penned by Hopi Sen for a party political broadcast.  That script has … More

any way the wind blows, attack, hopi sen, party political broadcast, political advertising

Daft Punk vs Adam Freeland – OBAMA

You know you’re the coolest politician that has ever lived when you’ve got some of the world’s cutting edge DJs,  … More

adam freeland, daft punk, GOLD, obama

What’s the Big Idea?

Catherine Bennett has launched an absolute tirade against the Labour Party’s recent spate of website launching (Labourlist, Gofourth and EPLP) … More

catherine bennet, EPLP, go fourth, laboulist, observer

Obama Me

  Now everyone can personalise an Obama ‘Hope’ style poster using Obama Me.

hope, obama me, personalise

Getting Ready for Davos…and Government

A clever little video trying to show David Cameron as a statesman that is ready for government. The relaxed, informal … More

conservative party, david cameron, davos, government

Budget Cuts

Compare the above commercial with the ‘Warning! Tory Public Spending Cuts’ political advertising that the Labour Party ran in the … More

new york state hospital association, political advertising, warning public spending cuts

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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