I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…
The Birmingham Tapestry
The Conservatives have pulled off one of the best political stunts of the year with the Birmingham Tapestry. At their…
NZ Labour slogan: Better Starts Now
New Zealand Labour has launched its 2026 general election campaign slogan: “Better starts now.” It’s a pretty good slogan. It’s…
The Rise of Political Influencer Marketing
In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging…
Reform UK launches attack ads against Burnham in Makerfield by-election
Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a…
Labour Together rebrand as Think Labour
There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated…
Labour’s devolved & local election get-out-the-postal vote campaign
Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its…
A Weird Slogan Choice from Reform UK
Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious:…
Why is “The Misleading Times” Landing on MPs’ Desks?
MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy…
How Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in…
The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem…
