I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…
The Rise of Political Influencer Marketing
In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging…
Reform UK launches attack ads against Burnham in Makerfield by-election
Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a…
Labour Together rebrand as Think Labour
There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated…
Labour’s devolved & local election get-out-the-postal vote campaign
Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its…
A Weird Slogan Choice from Reform UK
Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious:…
Why is “The Misleading Times” Landing on MPs’ Desks?
MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy…
How Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in…
The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem…
The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form,…
“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood…