I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…
How Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in…
The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem…
The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form,…
“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood…
Labour’s new North Star: the cost of living crisis
For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent…
Inside the Numbers with Labour’s Polling Pro Peter McLeod
I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency,…
Trade Unionism in The Attention Economy, with Declan Seachoy
Trade unions have a brand problem. For some people trade unions feel distant and old-fashioned, but for others – particularly…
Lucy Powell for Deputy Leader campaign branding
Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must…
The science of attack ads with Professor Travis Ridout
In the latest episode of The Political Marketing Podcast, I had the pleasure of speaking with Travis Ridout, the Distinguished Professor…
Segmenting Broken Britain with Luke Tryl from More In Common
In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four drivers of national malaise and the seven voter segments that define today’s politics. They discuss how these insights explain Labour’s 2024 landslide, the Conservative collapse, and Reform’s rise – as well as what it all means for the next election
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