‘Political advertising’ as a term could be construed in a variety of ways, therefore it’s important to define the scope of the term that will be used for this website.
Political advertising tries to influence the way in which an individual, group or institution thinks about a given election, cause or area of public policy.
This website covers everything from billboards, to party political broadcasts, websites, campaign leaflets, online banners, social media ads, emails and TV spots.
Political advertising is no longer curtailed to political institutions (such as political parties) broadcasting to an electorate; campaign groups and activists regularly produce and distribute content that has a tangible impact on our politics.
This blog seeks to document and analyse all forms of political advertising from across the world.