‘Political advertising’ as a term could be construed in a variety of ways, therefore it’s important to define the scope of the term that will be used for this website.
Political advertising tries to influence the way in which an individual, group or institution thinks about a given election, cause or area of public policy. ‘Political advertising’ refers to every form of direct political communication where the advertiser has control over the message that the audience receive.
This website covers everything from billboard posters to party political broadcasts, campaign leaflets, YouTube pre-rolls, Facebook ads, banners, emails and TV spots.
Political advertising is no longer curtailed to political institutions (such as political parties) broadcasting to an electorate. Nowadays activist groups, bloggers and video-makers can produce and distribute content that effects the manner in which people think about political issues in tangible ways.
This blog seeks to document and analyse all forms of political advertising from across the world.