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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: politics

Obama ad features Romney singing – Firms

Obama has released a new attack ad which features Mitt Romney’s singing voice – mixed to sound even more haunting … More

advertising, negative advertising, politics

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

The influence of social media in elections

There’s a fantastic article about the influence of social media on elections on Under Strict Embargo.  In it, he disputes … More

election, politics, social media

Trevor Beattie on Political Advertising

I went to a talk by adland guru Trevor Beattie last night at an event held by Monkey Shoulder Whisky.  … More

monkey shoulder, politics, trevor beattie, whisky

UKIP need a history lesson

I just saw this UKIP poster featuring Winston Churchill on a site on the M1 motorway.  Churchill was a member … More

advert, churchill, politics, poster, ukip

Sex Sells

Camilla Ferranit, pictured above, makes up one of many other glamorous faces that Silvio Berlusconi has unveiled as prospective European … More

political advertising, politics, sex

New Media Box-Ticking

Kevin Coyne is having a go at using new media to promote his candidacy in the upcoming Unite Union General … More

kevin coyne, new media, politics

Independent Analysis

It’s as if those kind people down at the Independent on Sunday felt like giving me a late Christmas present.  … More

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Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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