Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Tag: go fourth

What’s the Big Idea?

Catherine Bennett has launched an absolute tirade against the Labour Party’s recent spate of website launching (Labourlist, Gofourth and EPLP) … More

catherine bennet, EPLP, go fourth, laboulist, observer

John ‘n bass

I picked up on this very amusing little mash-up of John Prescott’s recent through the line media coverage on Recess … More

drum and bass, go fourth, john prescott, mash-up, political communication, recess monkey

Virtual Battle Bus

It sounds like  some within the Labour Party are finally starting to get it!  This upbeat from video Go Fourth is … More

blog, go fourth, john prescott

Go Fourth!

Alastair Campbell promotes his campaign for a 4th Labour term.  It’s a slightly dry ‘talking heads’ video reminiscent of an … More

4th labour term, alastair campbell, go fourth

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 156 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar