David Cameron – Common People Video

A very funny video taking the piss out of Cameron and Osborne’s privileged backgrounds using a re-write of Pulp’s ‘Common People’ track.  Great copy writing, appropriate visual imagery and unsurprisingly getting a huge amount of traction online.

You’re Nicked!

David Schneider (of The Day Today and Alan Partridge  fame) has made a very funny piece of light political satire called ‘You’re Nicked’.  I’m not sure if the aim’s to take the piss out of Nick Clegg or David Cameron, but you finish watching the video feeling worse about both of them.

If nothing else, it shows that trying to stand for a ‘new politics’ requires a completely new vocabulary in order to avoid sounding like you’re dishing out empty rhetoric.

Conservative poster – Cut benefits for those who refuse work

The new Conservative Party poster is on the topic of reform of the welfare state.  It’s clear, simple and to the point.  Cameron is shot to look like a man of the people – open neck white shirt with the sleeves rolled up and surrounded by the electorate.  The poster communicates passion, energy and determination – all good things for a leader whose back is up against the wall.

A few responses to new David Cameron poster

There’s been a huge response on the web to the new Conservative Party poster featuring David Cameron.  Ranging from questions around policy, to accusations of air-brushing, to banal graffiti (digital and otherwise).  Here’s a selection of the many I’ve come across.

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster.

Cameron is the party’s poster boy and therefore it should come as no surprise that they have made his image the dominant feature of this advertisment and indeed (in all likelihood) the focus of the Conservative Party’s general election campaign henceforth.

Given the topic of the poster the shot selected of Cameron is a good one: serious, confident and yet still approachable.  However, the headline is overly wordy.  It seems as if there has been a battle over what the key message for the poster should be – (a) We can’t go on like this, or (b) I’ll cut the deficit not the NHS.   Both are strong on their own, but the combination of the two seems like a bit of a fudge and the impact of the headline is slightly lost.

The poster will be placed on 1000 sites around the country.   This is a massive (and vastly expensive) poster campaign.  With that number of sites, roughly 70% of the population will see this poster at least once within the first week.  Labour are not and will not be able to compete with this level of media spend.  The Tories only worry about running such a huge campaign will be looking like rich boys trying to buy the election.

Conservatives – Get Britain Working

A new advert from the Conservative Party promoting their welfare reforms announced today.  The stabbing violin soundtrack, dark background and frequent use of blood red lettering combine to make this pretty uncomfortable viewing.  It feels very aggressive and accusatory.  It also comes to a very abrupt ending without much of a ‘but all will be ok with us’ type conclusion.

The Conservatives are going to have to win in marginal constituencies where unemployment levels will be very high at the next general election, if they want to form an overall majority.  Scaring the crap out of a significant proportion of the electorate doesn’t seem like a great idea.  Unless they’re writing off the unemployed as unwaivering Labour supporters, which also doesn’t seem like a great idea.

I would have thought that Cameron would be borrowing Blair’s “hand-up not hand-out” approach, but it seems like Dave will be using welfare policy to establish his true blue credentials.

Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, approachable and ready for government” and they’ve nailed it.  Cameron comes over really well in this video, he manages a gravity that matches the times as well as an optimism and levity about the future.

The hacks will claim there’s zero concrete policy announcments, which whilst being the case, does not matter.  The electorate are not interested in detailed policy announcements, they want a broad idea about the style of government they can expect – which is exactly what is delivered here.