Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Tag: political advertising

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Who should regulate political advertising?

This week I was asked by Campaign, a leading marketing trade publisher, as to whether the Advertising Standards Authority (ASA) … More

ASA, electoral commission, political advertising, regulation

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Who regulates political advertising?

The official General Election 2015 ‘long campaign’ only began in late December and we have already had the first instance … More

ASA, CAP, political advertising, regulation

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Poll-tracker

Polling company ComRes and the UK’s biggest online betting company BETFAIR have joined forces to make some fantastic widgets that … More

betfair, comres, political advertising, poll-tracker

Political advertising – yes please!

I’ve just been informed that my one-man campaign to get TV broadcast political advertising legalised in the UK isn’t in fact … More

lewis silkin, media law, political advertising

Can advertising save The Labour Party?

There is an absolutely fantastic article in this week’s Campaign magazine – can advertising help re-elect labour.  Luminaries from across … More

campaign, political advertising, re-elect labour, sir chris powell

Green Party Posters – Labour is old news

A fantastic new billboard campaign for The Green Party by Glue London.  The campaign reminds Brighton constituents and visiting Labour Party activists about … More

billboard, brighton, brown, green party, labour, mandelson, old news, political advertising, straw

Total Politics article on Political Advertising

Total Politics magazine has a really interesting feature article on whether or not the law should change on political advertising.  … More

guido fawkes, iain dale, paul staines, political advertising, total politics

Posts navigation

Older posts

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 156 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...