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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: attack

GideonOsborne.com

Two admen have created a new grass-roots communications project called Powerpoint for Labour.  Gideonosborne.com – screen grab above – is their … More

attack, gideon osborne, labour, powerpoint for labour

Political ad scamps

As mentioned previously, the agency 360 Recruitment are inviting comments throughout the creative development process that will eventually lead to … More

360 recruitment, attack, political advert, scamps

Labour Party Attack Advert Strategy?

The Sun is running a story that The Labour Party are planning to use the ‘Tory Toff’ angle of attack … More

advertisment, attack, Labour Party, political

Any Way The Wind Blows

Back in December I wrote about a script penned by Hopi Sen for a party political broadcast.  That script has … More

any way the wind blows, attack, hopi sen, party political broadcast, political advertising

Categories

If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick.

politicaladvertising.co.uk

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