Compare the above commercial with the ‘Warning! Tory Public Spending Cuts’ political advertising that the Labour Party ran in the last general election and you’ll realise just how far the UK has got to go before our political advertising starts to regularly, genuinely change peoples’ minds about issues.
It was released last week by The Hospital Association of New York in response to budgetary cuts by their State Governor (thanks to The Spot for this one). The first person perspective and hysterical parents hammer home the brief: that you never know how much you value your local hospital until it’s not there.
politicaladvertising.co.uk 