I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…
Labour’s missed parcel leaflet
This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a…
Sadiq Khan’s 5 pillar advertising strategy
The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the…
Labour deploy strategic judo
Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to…
Susan Hall: birds of a feather
This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti.…
Sunak partners with Instagram influencers to deliver economic message
The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week…
Former Conservative MP’s ad van blown off the road
Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only…
Sadiq Khan used as bogeyman
The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The…
Sadiq 2016 vs Sadiq 2024: what a difference eight years makes
Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship…
“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning
Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of…
Sunak’s path to victory: leadership and economic competence
If a British political party is perceived to have the strongest leader and is also seen as the most trusted…