My debut book – Primed: Five election narratives to win your party’s nomination

I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…

The proof of importance of political branding

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter…

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new…

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would…

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a…

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the…

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to…

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti.…

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week…

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only…

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The…