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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: conservative party

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More

conservative party, London Mayor 2015

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

The Cameron Girls

First there was Obama Girl, then Tzipi Livini Boy and now we have The Cameron Girls.  Well done to the girls … More

cameron girls, conservative party, video

The Tories and their gap yah’s

When two viral phenomenona collide…

chundered, conservative party, gap yah, poster

Department of Government Waste

This is a very moderately amusing video that the Conservative Party put out on April Fools day to support an advert … More

april fools, conservative party, department of government waste

Conservative Party Poster Maker

Labourlist have created a tool which allows people to quickly and easily make their own Conservative Party poster.   Not a … More

conservative party, logo maker, poster maker

David Cameron the focus in new Conservative poster

A tieless, earnest looking David Cameron is the focus of the Conservative Party’s new poster. Cameron is the party’s poster … More

ad, advert, conservative party, cut deficit not nhs, david cameron, poster, we cant go on like this

Hasn’t Gordon Brown’s debt grown

A fantastic new poster for the Conservative Party that I just saw on a site near Mornington Crescent.  It’s another … More

conservative party, debt crisis, hasnt gordon browns debt grown, poster

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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