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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: Labour Party

GE24 look back: Labour’s creative strategy decoded

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

general election, Labour Party

Liz Kendall evokes Clement Attlee

Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers. … More

Labour Party

Jo Brand stars in new Labour Party Election Broadcast

Comedian Jo Brand stars in the Labour Party’s latest election broadcast which puts the spotlight on the Conservative Party’s record … More

Labour Party

Four-step guide to shedding the nasty party image

The Labour Party have released a new video which borrows various techniques from the US Democrat Rapid Response unit, including: … More

four step guide, Labour Party, nasty party

David Miliband’s Leadership Video

David Miliband has released a video to try and woo the Labour Party membership to support his campaign.  He makes … More

Labour Party, leadership, miliband

Labour Party Manifesto Video

The Labour Party have released some animated videos to accompany their manifesto.  They’re very cute and convey the policy messages … More

animation, Labour Party, manifesto, video

Conservative Party Policy Crossword

This is the 2nd poster I entered for the Labour Party’s ‘peoples poster’ competition.  Any criticism will be treated with hyper-sensitivity … More

conservative party policy crossword, Labour Party, peoples poster

Labour Party Poster Competition

The Labour Party’s ‘create our next ad’ competition has now closed.  The winner is to be revealed on the weekend, … More

create your own ad, Labour Party, make, poster

Labour Party Poster Competition

Labour has called on its online supporters to lend their creative talents to designing the party’s next campaign poster.  Campaign … More

competition, create your own poster, crowd sourcing, Labour Party

Change we choose

I’ve just been sent this promo that the Labour Party put out about a month ago.  It’s good.  Stylish, inspirational … More

2010, change we see, Labour Party

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If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick.

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