There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written and vacuous PowerPoint charts created than any other in the history of the English Language.
Social. Media. Strategy.
How many Directors of Communications for political parties, candidates and pressure groups have spent countless hours pouring their hearts and souls into serving up their own brand of social media bullshit to their masters?
Now, whenever one needs to sound like a guru of all things Twitter, Facebook, and FourSquare simply type whatthefuckismysocialmediastrategy.com into your browser and copy and paste as necessary.