Obama ad features Romney singing – Firms

Obama has released a new attack ad which features Mitt Romney’s singing voice – mixed to sound even more haunting – as a musical accompaniment to a series of statements which criticise the Republican candidate on his business and financial record.

The hollow singing combined with empty environments shown in the visuals create an eery and uneasy feeling in the viewer.

It’s a strong piece of negative advertising that has clearly touched a chord (sorry…) with the electorate as the video has had over 1 million views within 3 days of launch.  That’s a huge amount for any advert, but particularly impressive for a political ad which doesn’t have anything particularly shocking or amusing in its content.

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