Sex Sells

Vote for me?
Vote for me?

Camilla Ferranit, pictured above, makes up one of many other glamorous faces that Silvio Berlusconi has unveiled as prospective European Parliamentary MPs for Italy. 

If his candidates are political lightweights and don’t have an idea between them, this is a shameless PR stunt that will doubtless backfire.  The vast majority of people take elections for who will represent them very seriously and any attempt to turn the European elections into a beauty contest will almost certainly be rebuffed.

However, if they are equally or more politically competent, driven and engaged with the population than a bunch of grey haired fella’s then I applaud Mr Berlusconi for bringing in to politics, in his words, “new and young faces”.

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