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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: advertising

Who’s inside the Russian Doll?

New research shows that the US Presidential campaign run by a Russian state-sponsored troll farm was highly professional; this is … More

advertising, elections, Russia, Troll farm

Copyright and usage in political advertising: Bridget Riley example

During the local council elections in the UK last month a few campaign managers got in contact with questions about … More

advertising, Bridget Riley, copyright, usage

Obama ad features Romney singing – Firms

Obama has released a new attack ad which features Mitt Romney’s singing voice – mixed to sound even more haunting … More

advertising, negative advertising, politics

4 advertising lessons to learn from this election

So the first ‘lessons we can learn from this election’ articles are beginning to emerge in the mainstream media.  Below … More

advertising, lessons, marketing, uk general election

M & C Saatchi v.s. Saatchi & Saatchi

The Conservative Party have drafted in their former creative advertising agency, M&C Saatchi, to work on their campaign in the … More

advertising, agency, conservative, political, saatchi

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

My 5 minutes

Total Politics magazine very kindly asked me to feature in their ‘blogger profile’ section of this month’s edition.  You can read … More

advertising, benedict pringle, total politcs

Amazing new healthcare spot

No voice-over, no statistics, no stock-footage, no politicians and no accusations.  Just a carefully considered, simple and single-minded message that has … More

advertising, healthcare reform

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

Independent Analysis

It’s as if those kind people down at the Independent on Sunday felt like giving me a late Christmas present.  … More

360 degrees, add juice, advertising, AKQA, alistair darling, Alphabet, conservative party, david cameron, eyebrows, gordon brown, Green-consultancy, hardy, independent on sunday, labour in the red, Labour Party, laurel, Liberal Democrats, Lowe, Lowe Worldwide, political advertising, politics, recession proof, thatcher, the borrowers, x factor

Categories

Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data.

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