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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: party political broadcast

Labour Party Election Broadcast 2010 – The Road Ahead

Very good.  A nice narrative, set in a stunning location.  Not too heavy on policy, but enough evidence to back … More

labour, party political broadcast

Party political broadcasts: Stilted, patronising and hopelessly old-fashioned

I just read a fantastic article by media guru Peter Bazalgette about the need to abolish party political broadcasts.  I … More

funding, mp expenses, party political broadcast

Any Way The Wind Blows

Back in December I wrote about a script penned by Hopi Sen for a party political broadcast.  That script has … More

any way the wind blows, attack, hopi sen, party political broadcast, political advertising

EPLP Politcal Broadcast

This is a video I’ve grabbed off the aforementioned EPLP website.  The brief was obviously to introduce Labour’s MEPs and … More

EPLP, European Parliamentary Labour Party, Labour Party, party political broadcast, website

SDLP Party Election Broadcast 2009

This is another standard (terrible) party political broadcast released recently.  It’s wallpaper.  There’s literally nothing of interest to it.  It … More

2009, party political broadcast, political advertising, sdlp

Shane the Builder

The press has covered in detail the absolute howler that the Conservative Party made in their most recent party political … More

conservative party, david cameron, joe the plumber, party political broadcast, political advertising, ppc, shane the builder

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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