Labour Party Election Broadcast 2010 – The Road Ahead

Very good.  A nice narrative, set in a stunning location.  Not too heavy on policy, but enough evidence to back up claims.  Absolutely no use of stock-looking footage – the mother of all political communication sins.  A great performance from the lead role and really high production values throughout. 

It did slightly remind me of last years’ multi award-winning Johnnie Walker spot, but it’s no bad thing that a political party has the sense to borrow from the best in the lead up to the big day.

4 Comments

  1. Who is the actor in the broadcast? He looks like on of the actors from the film I.D.
    Anyone Know?

  2. First of all, as a Dr Who fan – how could I now not vote Labour? With Jon Pertwee’s son playing the lead and a voice over by one of the other Dr Who’s. That’s going to be a hard one for the other Parties to match. Maybe “The Archers” for the Conservatives and “Shrek” for the Lib Dems.

    Perhaps the “cross-reference” to Johnnie Walker is a bit sad though, given that their historic Kilmarnock Plant have just been sold (or is it “bought”) down the River by Diageo
    http://www.keepjohnniewalkerinkilmarnock.com
    along with other icons of British industry.

  3. Though it was a Hovis advert first of all and then it appears that Labour want us to go on the road to nowhere – which is where they have been leading us for the last few years!!!

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