Shadow WebCabinet

The Labour Party have just created an imitation of what a Cameron ‘Shadow WebCabinet’ meeting might look like.

The video takes the form of an msn-style messenger service and includes message entries from George Osborne, Oliver Letwin, Andrew Lansley, William Hague and David Cameron.

The main thrust of the attack is that the Conservative Party haven’t got a clue about what their position is on dealing with the financial troubles facing the country.  Not only that but Cameron’s more concerned about being seen to be modern and cool rather than caring about the economy.

There’s some funny digs at Hague for being protective of his after-dinner entertainment and Cameron’s use of ‘street’ language is quite witty. However, the continued attempt to link Cameron with Norman Lamont and the fall out of the ERM is misguided.

It’s not funny enough to go on for as long as it does and contains too many niche references for it to become ‘viral’. But in terms of giving the party faithful something to chuckle at, not too bad at all!

It will be interesting to see if it makes the news media tomorrow.


  1. I first saw this on recess monkey – and immediately assumed it was their work: in other words, a little bit amateur, pretty partisan, and quite childish.

    This is not the sort of thing that the Labour Party should be wasting their time on: I agree that it gives the party faithful something to chuckle at, but the party faithful should not be the target audience right now.

    There is also a problem with the medium used. This MSN mock-up is never going to be as effective as a simple 30-second YouTube clip, because it has less potential to go Viral, and if it makes its way out of the blogosphere and into the mainstream media (the ultimate aim of all successful online political advertising) then it is all that much harder to reproduce in a fitting way.

    It simply won’t translate into good television. Maybe a transcript in the Guardian, but I’d hardly call that ‘making waves’.

  2. When I saw it my initial reaction was ‘I wonder how long they spent on doing that…I hope it wasn’t more than a day… but I fear that’s the culmination of at least a weeks work.’ The childishness, length and the lack of any audio (even slapstick audio ‘pings’) means that it’s unsurprising that coverage has been minimal.

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