Great broadcast. The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, approachable and ready for government” and they’ve nailed it. Cameron comes over really well in this video, he manages a gravity that matches the times as well as an optimism and levity about the future.
The hacks will claim there’s zero concrete policy announcments, which whilst being the case, does not matter. The electorate are not interested in detailed policy announcements, they want a broad idea about the style of government they can expect – which is exactly what is delivered here.