Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, approachable and ready for government” and they’ve nailed it.  Cameron comes over really well in this video, he manages a gravity that matches the times as well as an optimism and levity about the future.

The hacks will claim there’s zero concrete policy announcments, which whilst being the case, does not matter.  The electorate are not interested in detailed policy announcements, they want a broad idea about the style of government they can expect – which is exactly what is delivered here.

2 Comments

  1. Iain Dale says it “could have been shorter”. See my response to the Labour broadcast to see why that isn’t the case. It literally couldn’t have been much shorter.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s