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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: conservative party

Make IT better

The Conservative Party have got their hands on a draft government document which sets out the government’s vision for the … More

conservative party, crowdsource, mate IT better

Conservative Party to advertise on Spotify

The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s … More

2010, advertise, conservative party, general election, online advertising, spotify

New Conservative Party Advert on International Aid

The Conservative Party have just launched a new advert to promote a policy announcement on international development.  They continue to … More

advert, cameron, conservative party, international aid

I pity the fool

The Conservative Party have released a new film entitled ‘Don’t let Brown take you for a fool’.  It’s of a … More

conservative party, dont let brown take you for a fool

Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, … More

2009, conservative party, david cameron, May, party election broadcast

Labour’s Spent

Great idea, simple and brilliantly written copy, beautifully shot, well laid out.  This is a fantastic piece of political advertising … More

budget, conservative party, labours spent, political adveritising

Save the Great British Pub

The Conservative’s have launched another highly populist campaign to ‘Save the Great British Pub’.  It’s not very creatively executed and … More

conservative party, save the great british pub

Conservative Online Political Advertising

The Conservative Party have taken out paid for online advertising with Message Space to promote their Maths Campaign, featuring Carol … More

banner, carol vorderman, conservative party, maths, message space, political advertising

Getting Ready for Davos…and Government

A clever little video trying to show David Cameron as a statesman that is ready for government. The relaxed, informal … More

conservative party, david cameron, davos, government

Who is Labourlist?

The quality of this political advertisement (about the number of the Conservative Party front bench that have a second job)  … More

conservative party, d-ream things can only get better, labour students, labourlist, part-time tories

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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