The Conservative’s have launched another highly populist campaign to ‘Save the Great British Pub’. It’s not very creatively executed and if Jeremy Hunt hadn’t have been talking about pubs I would have stopped watching some time before the end.
However, now the Tories have launched this campagin their supporters have a policy area, with rich creative opportunities, to start making their own material and spreading the message to their friends.
If a mate of yours wanted you to feature in a sing-a-long outside your local for a video to be posted on the internet to help save it from closure, would you agree? Probably. Even if you detest the Tories, you still love your pub. And would all your wider friendship group end up watching it on YouTube? Again, probably. And so the message that the Conservative’s are the ‘party of the pub’ will spread.