The Conservative Party have just launched a new advert to promote a policy announcement on international development. They continue to use this ‘Girl Effect’ style of advert; for an advert hack like me it’s feeling a bit tired now, but no doubt it’d be impactful for someone viewing a Tory advert for the first time – if they included a few bits of non-typed animation it would certainly jazz it up a bit.
I won’t go into any detail as to the content of the policy initiative, but it certainly seems like a new territory for The Conservatives. In terms of political marketing, releasing content around international development at the same time as Obama tours Africa is a really smart, capitalising move.
