The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from earlier in the year.
The strategy is sound enough; it accuses Labour of being profligate with public money and the Conservative Party of being ruthlessly obsessed with cuts.
The creative execution is, however, very lazy indeed. Creating a ‘piss-take’ poster 3 weeks after the original came-out is completely pointless. It’s either got to be within hours of the original or not at all. And even then, it has to be very funny indeed. This is neither timely, nor amusing. Must do better.
Apex Communications published a report just prior to the general election which researched PPCs in 100 battleground seats to see how prepared they were for the election and how much of an impact social networking was likely to have in these seats.
The report found that few were prepared enough to take full advantage of the medium through the campaign.
· 10% of candidates had no personal website
· 54% of websites had no links to the candidates’ other social networking sites such as Twitter or Facebook
· Less than half of all candidates were on Twitter and most of those have low levels of interactivity
· Only 29% of candidates used a blog
· Candidates with a national profile, including party leaders, dominated online platforms – 62% of all Facebook supporters and fans of candidates come from the top three most popular profile pages
· Local candidates from the three main parties were equally inactive – and independent candidates and smaller parties like the BNP and Respect exploited online techniques more effectively
(Thanks to Carlo for passing on the report and the press release, that I have quite obviously ripped off for this post)
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The Conservative Party have released a widget that counts down the days, hours, minutes and seconds until the next general election. I imagine this was produced in the hope that it will be hosted by organisers and influencers in order to serve as a constant reminder to activists about the proximity of polling day and the need for their time and effort on the door step.
I’m not sure how motivating it is as a piece of commincation. A widget that published ‘the line’ of the day, a campaigning tip or an inspiration message would do the job in a more compelling and interesting way.
The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s general election.
The reason why this is so exciting is that Spotify can target adverts at their database of users based on: age, gender and most importantly postcode location.
So, for example, if the Tories had research which showed that young women, living in a particular area, in a particular marginal constituency, were particularly receptive to messaging around crime – the Conservative machine would be able to serve up adverts that outlined their plans for the area with regards to law and order.
This sort of targeting is the utopia for any political campaign. And, as an added bonus, online advertising is virtually unregulated, quick to produce, easy to adapt and very cheap.
Spotify, which has 2.7 million users and has just been released as an application on the iPhone, provides users with free, instant and legal music from a massive library of songs. Every hour of music listened to, requires users to sit through roughly 3 minutes of adverts.
Whilst they don’t have a huge number of users, they’re currently growing by about 10, 000 every day and come general election time (given the speed of growth of other popular social media platforms) it would be unsurprising if they had 10 million users.
If I was planning a general election campaign, I’d be on the phone to Spotify tomorrow morning.