The quality of this political advertisement (about the number of the Conservative Party front bench that have a second job) is so low that it barely warrented inclusion. But it brings up an interesting question around how the Labour Party is going to use it’s new web platform for social media engagement – Labourlist.
If the video was published by a random Labour supporter, the general response would be:
“Even though the quality is low, you can’t help but admire the passion of supporters who have the will and energy to put together these clips – it’s just such a shame they sometimes insist on going for those high notes!”
The difficulty is, is that it has been published by Labourlist.
Does this mean it’s an official piece of Labour Party political communication? If so, something has gone seriously wrong.
If not, it is exemplary of the problems of trying to blur the lines between ‘official’ and ‘grass roots’. You can’t have engagement, interaction and creativity at the same time as having party lines, moderation and hierarchy.
The most important question of all about this video is: will it pip D-REAM ‘Things can only get better’ for the disco anthem of Labour Students Conference 2009? About as much chance as this video has in convincing William Hague to stick to one job.