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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Labour Party UK

Change We See

The Labour Party have launched a fantastic new social media campaign.  They’re inviting supporters to take photographs of local hospitals that … More

change we see, Labour Party, social media

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

Labour’s Copenhagen Climate Change Campaign

A new spot from the Labour Party promoting their Copenhagen climate change pledge and it’s a good’n! In terms of … More

climate change, copenhagen, Labour Party, video

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

Pink (Ballot) Paper

The Labour Party have released an advert highlighting their action on lesbian, gay, bi-sexual and trans-gendered (LGBT) rights and seeded it … More

elections, EU, labour, lgbt, pink paper, political advert, political broadcast

Labour’s 2nd Party Political Broadcast 2009

The second of The Labour Party’s political broadcasts in advance of the European Parliament elections.  The apology over expenses was … More

2009, labour party political broadcast, new

Trevor Beattie on Political Advertising

I went to a talk by adland guru Trevor Beattie last night at an event held by Monkey Shoulder Whisky.  … More

monkey shoulder, politics, trevor beattie, whisky

Labour Party Political Broadcast 2009

The take-away message of ‘you can’t cut your way out of a recession, you have to grow your way out’ … More

Labour Party, nudge, political broadcast, sunstein, thaler

Labour Party Attack Advert Strategy?

The Sun is running a story that The Labour Party are planning to use the ‘Tory Toff’ angle of attack … More

advertisment, attack, Labour Party, political

Gordon Needs to ‘Get Some Nuts’

  In the recent ‘Get Some Nuts’ campaign for Snickers, featuring Mr T, some direct response mobile advertising was conducted.  … More

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Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data.

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