The Labour Party have launched a fantastic new social media campaign. They’re inviting supporters to take photographs of local hospitals that have been rebuilt, Sure Start start centres that have been opened or local schools that have been invested in since 1997. An example of an image from the campaign’s flickr site above.
Supporters are encouraged to upload photos to twitter and facebook, or email them in to be uploaded to their flickr page. Once a significant volume of photos have been uploaded the Labour Party will have a resource (which can be used in campaign materials at a later date) that visually depicts in a powerful way the impact the Labour government has had in local areas across the country, and will have engaged the grass roots along the way.
This is a great response to the communication dilemma I outlined earlier in the week.