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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Getting Ready for Davos…and Government

A clever little video trying to show David Cameron as a statesman that is ready for government. The relaxed, informal … More

conservative party, david cameron, davos, government

When Brands and Politicians Combine

A pick of the best recent brand advertisments that use politicians in their communication.  Not political advertising as such, more … More

bush, david cameron, goodbye, gordon brown, lighten up, metro, veet, virgin active, yes pecan

Labour’s Debt Crisis – Strong Words

The aim of this spot is to bring home to people (an opinion on) the reality of the consequences of the … More

conservative party, girl effect, images, labours debt crisis, text, words

Dad’s nose, Mum’s eyes, Gordon Brown’s debt

This is the latest campaign video from the Conservatives. It highlights the £17,000 debt that every child born in Britain … More

baby, conservative party, dads nose, debt, gordon brown debt, mums eyes

The Tories are taking the piste!

Just picked up on this video on Recess Monkey.  The clip relates to the fact that many of Cameron’s Shadow … More

alan duncan, conservative party, political advertising, shadow business, skiing holiday, tories taking the piste

Shadow WebCabinet

The Labour Party have just created an imitation of what a Cameron ‘Shadow WebCabinet’ meeting might look like. The video … More

david cameron, msn messenger, political advertising, shadow, webcabinet, webcameron

Independent Analysis

It’s as if those kind people down at the Independent on Sunday felt like giving me a late Christmas present.  … More

360 degrees, add juice, advertising, AKQA, alistair darling, Alphabet, conservative party, david cameron, eyebrows, gordon brown, Green-consultancy, hardy, independent on sunday, labour in the red, Labour Party, laurel, Liberal Democrats, Lowe, Lowe Worldwide, political advertising, politics, recession proof, thatcher, the borrowers, x factor

Irrational Electorate

    This script was written by influential Labour blogger Hopi Sen.   This route has been tried before (and … More

dave the chameleon, david cameron, hopi sen, political advertising

Shane the Builder

The press has covered in detail the absolute howler that the Conservative Party made in their most recent party political … More

conservative party, david cameron, joe the plumber, party political broadcast, political advertising, ppc, shane the builder

The Bomb is Back

  The infamous Labour ‘Tax Bombshell’, that was first used by the Conservative’s to prevent Neil Kinnock’s seemingly inevitable election … More

bombshell, christmas, conservative, labour, tax, wrap

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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