The infamous Labour ‘Tax Bombshell’, that was first used by the Conservative’s to prevent Neil Kinnock’s seemingly inevitable election in 1992, is back! The poster, which has been reported on in most national newspapers, is also being printed onto vans that are driving around shoppping areas in London; as well as this 200,000 leaflets warning that government borrowing will soar to £100bn by 2010 will be handed out at commuter stations and target constituencies.
The poster isn’t simply relevant to (and a bit sentimental fun for) those of us sad enough to remember the political communication of the Conservative Party under John Major. The communication is a clever, seasonal way to hammer home the message that bank bailouts, VAT reductions and tax cuts don’t come for free.
Gordon can at least take comfort in the fact that once the holiday period is over, so will the relevancy of the poster, therefore it won’t hound him all the way to the next election. However, this is a brilliantly timed and well executed piece of political advertising that will strike a small but significant body blow to the government.