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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Conservatives – Get Britain Working

A new advert from the Conservative Party promoting their welfare reforms announced today.  The stabbing violin soundtrack, dark background and … More

advert, conservatives, david cameron, get britain working, party conference 2009, welfare

Conservative Party to advertise on Spotify

The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s … More

2010, advertise, conservative party, general election, online advertising, spotify

Could you be blue?

This is the sort of communications political parties up and down the country need to be doing more of.  By … More

bedford, conservative

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

Impressive new Conservative Party online advert

Annoyingly, I can’t embed the Conservatives new widget, but below is a screen grab of the MPU and below that … More

conservatives, email registration, online advertising, widget

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

New Conservative Party Advert on International Aid

The Conservative Party have just launched a new advert to promote a policy announcement on international development.  They continue to … More

advert, cameron, conservative party, international aid

I pity the fool

The Conservative Party have released a new film entitled ‘Don’t let Brown take you for a fool’.  It’s of a … More

conservative party, dont let brown take you for a fool

Another Schweppes Advert I don’t get

Here’s another overly convoluted advert by Schweppes.  ‘Gosh we can’ is moderately amusing, but other than that this advert does … More

cameron, political advert, schweppes

Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, … More

2009, conservative party, david cameron, May, party election broadcast

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The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK.

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