Impressive new Conservative Party online advert

Annoyingly, I can’t embed the Conservatives new widget, but below is a screen grab of the MPU and below that is the video which runs inside it.  This is a really clever use of online display advertising.  It gives information, encourages interaction, builds a database of possible supporters and enables advocates to share with wider communities on facebook / blogger / iGoogle etc… (though, irritatingly, not WordPress).  Online display advertising is really difficult to do well and this is a great example of how to do it.

Conservative email catch MPU

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