The Labour Party have released a new video which borrows various techniques from the US Democrat Rapid Response unit, including:
– recordings made secretly at the opposition’s events
– interviews of minor opposition politicians being off-message as evidence against the mainstream of the party
– splicing small snippets of an opposition leader’s speech and using it in another context
– cartoon-style illustrations and a musical score reminiscent of a slapstick comedy
The attack lines used are on point and well structured. The borrowed content and visual effects work well together. The voice over and audio mix, however, sounds cheaply done and impacts the production value disproportionately.
Nevertheless, as this one is likely aimed at motivating party activists (hence the donation request at the conclusion) it’s pretty good. The viewer is left dumbfounded about how David Cameron seems to have changed almost nothing about the party he inherited from Michael Howard.
politicaladvertising.co.uk 