Four-step guide to shedding the nasty party image

The Labour Party have released a new video which borrows various techniques from the US Democrat Rapid Response unit, including:

– recordings made secretly at the opposition’s events

– interviews of minor opposition politicians being off-message as evidence against the mainstream of the party

– splicing small snippets of an opposition leader’s speech and using it in another context

– cartoon-style illustrations and a musical score reminiscent of a slapstick comedy

The attack lines used are on point and well structured.  The borrowed content and visual effects work well together.  The voice over and audio mix, however, sounds cheaply done and impacts the production value disproportionately.

Nevertheless, as this one is likely aimed at motivating party activists (hence the donation request at the conclusion) it’s pretty good.  The viewer is left dumbfounded about how David Cameron seems to have changed almost nothing about the party he inherited from Michael Howard.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s