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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: Labour Party

Interview on Labour’s New Media Strategy

Here’s an interesting interview with Mark Hanson, who works in the Labour Party’s ‘New Media’ department, about the party’s digital … More

Labour Party, new media, strategy

A future fair for all

Over the weekend the Labour Party revealed their slogan for the 2010 general election.  The strap line, created by Saatchi&Saatchi, is … More

2010, election slogan, future fair for all, Labour Party

David Camera On / David Camera Off

The Labour Party have released a new poster featuring David Cameron.  It’s a double-pronged attack advert that accuses Cameron of … More

camera off, camera on, Labour Party, poster

New Labour Party ad

Will the Labour Party feature Gordon Brown in a single piece of communication between now and the election?  On this … More

advert, economy, Labour Party

Labour celebrating the past to win the future?

There’s rumours circulating that the above film ‘Against the odds’ could be used as a party political broadcast in the … More

against the odds, Labour Party, political broadcast

You won’t be laughing if they win

The Labour Party have released a fantastic new piece of attack advertising. David Cameron announced earlier this week that John … More

attack advertising, jedward, john and edward, Labour Party, x factor

Google wars – The Sun vs. The Labour Party

The Sun and The Labour Party are battling it out over the tabloids’s recent switch in allegiance from Labour to … More

adwords, feeling blue, google, Labour Party, search wars, the sun

Change We See

The Labour Party have launched a fantastic new social media campaign.  They’re inviting supporters to take photographs of local hospitals that … More

change we see, Labour Party, social media

Labour’s Copenhagen Climate Change Campaign

A new spot from the Labour Party promoting their Copenhagen climate change pledge and it’s a good’n! In terms of … More

climate change, copenhagen, Labour Party, video

Labour Party Political Broadcast 2009

The take-away message of ‘you can’t cut your way out of a recession, you have to grow your way out’ … More

Labour Party, nudge, political broadcast, sunstein, thaler

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If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick.

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