Comedian Jo Brand stars in the Labour Party’s latest election broadcast which puts the spotlight on the Conservative Party’s record on the NHS.
This is exactly what a party election broadcast should be.
1. It’s single-minded.
2. The language used by the talent feels vaguely authentic.
3. The delivery isn’t forced.
By keeping the production within the confines of a studio they’ve been able to invest the production money available into cameras and lighting, which means it has a high quality look and feel.
And in order to prevent the viewer getting bored of just seeing someone talking at them down the barrel, there’s a sort of ‘behind-the-scenes’ style which gives an excuse to cut away from the talent from time to time.
Labour’s campaign seems to be picking up speed and confidence in the final straight.