Jo Brand stars in new Labour Party Election Broadcast

Comedian Jo Brand stars in the Labour Party’s latest election broadcast which puts the spotlight on the Conservative Party’s record on the NHS.

This is exactly what a party election broadcast should be.

1. It’s single-minded.

2. The language used by the talent feels vaguely authentic.

3. The delivery isn’t forced.

By keeping the production within the confines of a studio they’ve been able to invest the production money available into cameras and lighting, which means it has a high quality look and feel.

And in order to prevent the viewer getting bored of just seeing someone talking at them down the barrel, there’s a sort of ‘behind-the-scenes’ style which gives an excuse to cut away from the talent from time to time.

Very good.

Labour’s campaign seems to be picking up speed and confidence in the final straight.

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