The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ or ‘Treasury’ were directed to their website. This domination of the top positions provided anyone interested in the content with George Osborne’s view on the state of the economy.
As you can see below, there’s a huge spike in the number of searches around ‘pre-budget report’ and the Conservative Party want to make sure that those searching it can access the Conservative Party’s response to it quickly and easily. The people searching such terms will be high powered individuals such as bankers and leaders of industry as well as opinion forming elites like journalists and academics – all of whom are worth having on-side.
Spending a relatively small amount of money on adwords to ensure a tiny but highly influential group of people are aware of your stance on the key issue of the next (and arguably any) election seems like a very smart thing to do.