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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: advertising

Who’s inside the Russian Doll?

New research shows that the US Presidential campaign run by a Russian state-sponsored troll farm was highly professional; this is … More

advertising, elections, Russia, Troll farm

Copyright and usage in political advertising: Bridget Riley example

During the local council elections in the UK last month a few campaign managers got in contact with questions about … More

advertising, Bridget Riley, copyright, usage

Obama ad features Romney singing – Firms

Obama has released a new attack ad which features Mitt Romney’s singing voice – mixed to sound even more haunting … More

advertising, negative advertising, politics

4 advertising lessons to learn from this election

So the first ‘lessons we can learn from this election’ articles are beginning to emerge in the mainstream media.  Below … More

advertising, lessons, marketing, uk general election

M & C Saatchi v.s. Saatchi & Saatchi

The Conservative Party have drafted in their former creative advertising agency, M&C Saatchi, to work on their campaign in the … More

advertising, agency, conservative, political, saatchi

Tories Dominate Google Search for Pre-Budget Report

The Conservatives made use of Google’s Adwords platform this week to make sure that anyone searching for ‘Budget’, ‘Pre-Budget Report’ … More

advertising, conservative party, google, pre-budget report, search

My 5 minutes

Total Politics magazine very kindly asked me to feature in their ‘blogger profile’ section of this month’s edition.  You can read … More

advertising, benedict pringle, total politcs

Amazing new healthcare spot

No voice-over, no statistics, no stock-footage, no politicians and no accusations.  Just a carefully considered, simple and single-minded message that has … More

advertising, healthcare reform

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

Independent Analysis

It’s as if those kind people down at the Independent on Sunday felt like giving me a late Christmas present.  … More

360 degrees, add juice, advertising, AKQA, alistair darling, Alphabet, conservative party, david cameron, eyebrows, gordon brown, Green-consultancy, hardy, independent on sunday, labour in the red, Labour Party, laurel, Liberal Democrats, Lowe, Lowe Worldwide, political advertising, politics, recession proof, thatcher, the borrowers, x factor

Categories

The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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