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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Labour’s 2nd Party Political Broadcast 2009

The second of The Labour Party’s political broadcasts in advance of the European Parliament elections.  The apology over expenses was … More

2009, labour party political broadcast, new

Trevor Beattie on Political Advertising

I went to a talk by adland guru Trevor Beattie last night at an event held by Monkey Shoulder Whisky.  … More

monkey shoulder, politics, trevor beattie, whisky

Party political broadcasts: Stilted, patronising and hopelessly old-fashioned

I just read a fantastic article by media guru Peter Bazalgette about the need to abolish party political broadcasts.  I … More

funding, mp expenses, party political broadcast

What would you claim?

A very amusing website called ‘You Claim‘ has been created.  Visitors select their MP, choose from a range of pre-set … More

mp expenses, you claim

UKIP Party Political Broadcast

This could be forgiven for mistaking it for an ‘Injury Lawyers 4 U’ advert, which is about as damning as … More

Liberal Democrat Party Political Broadcast 2009

The Liberal Democrats must have been pretty pissed off when they saw the Conservative’s most recent broadcast.  The style and … More

2009, liberal democrat party political broadcast, nick clegg

20 Questions to a fellow blogger

Paul Burgin, who writes Mars Hill, asked me 20 questions as part of a series of mini-interviews of political bloggers … More

Another Schweppes Advert I don’t get

Here’s another overly convoluted advert by Schweppes.  ‘Gosh we can’ is moderately amusing, but other than that this advert does … More

cameron, political advert, schweppes

Conservative Party Political Broadcast 2009

Great broadcast.  The message take out the Conservative’s are going for here is “David Cameron is honest, down to earth, … More

2009, conservative party, david cameron, May, party election broadcast

Labour Party Political Broadcast 2009

The take-away message of ‘you can’t cut your way out of a recession, you have to grow your way out’ … More

Labour Party, nudge, political broadcast, sunstein, thaler

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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