The Sun and The Labour Party are battling it out over the tabloids’s recent switch in allegiance from Labour to Tory using Google Adwords. Good on the Labour Party for taking on Britain’s biggest selling newspaper; that’s the exact sort of fighting spirit that will lift activists on the ground.
I imagine this is just a taste of what we can expect come general election time, where all major parties and interest groups will be running pay-per-click advertising on keywords for the issue of the day. Terms like ‘NHS’, ‘cuts’ and ‘election’ will almost certainly be the focus of bidding wars in order to sway swing voters.
