Over the weekend the Labour Party revealed their slogan for the 2010 general election. The strap line, created by Saatchi&Saatchi, is due to be carried across all media touchpoints in a campaign that goes live next month.
Richard Huntington, director of strategy at Saatchi&Saatchi, said that the line captured “eternal heart” of the party and also highlights that “…change is a process. It locks together a destination for Britain and it articulates that the future for Labour is for the many, compared to the Conservatives where the future will always be for the few.”
The slogan is definitely ‘on brand’ but I don’t think it will blow anyone away (or turn anyone off) on its own. The success of this slogan will depend on the communication which it will accompany in the coming months.