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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: Labour Party

Interview on Labour’s New Media Strategy

Here’s an interesting interview with Mark Hanson, who works in the Labour Party’s ‘New Media’ department, about the party’s digital … More

Labour Party, new media, strategy

A future fair for all

Over the weekend the Labour Party revealed their slogan for the 2010 general election.  The strap line, created by Saatchi&Saatchi, is … More

2010, election slogan, future fair for all, Labour Party

David Camera On / David Camera Off

The Labour Party have released a new poster featuring David Cameron.  It’s a double-pronged attack advert that accuses Cameron of … More

camera off, camera on, Labour Party, poster

New Labour Party ad

Will the Labour Party feature Gordon Brown in a single piece of communication between now and the election?  On this … More

advert, economy, Labour Party

Labour celebrating the past to win the future?

There’s rumours circulating that the above film ‘Against the odds’ could be used as a party political broadcast in the … More

against the odds, Labour Party, political broadcast

You won’t be laughing if they win

The Labour Party have released a fantastic new piece of attack advertising. David Cameron announced earlier this week that John … More

attack advertising, jedward, john and edward, Labour Party, x factor

Google wars – The Sun vs. The Labour Party

The Sun and The Labour Party are battling it out over the tabloids’s recent switch in allegiance from Labour to … More

adwords, feeling blue, google, Labour Party, search wars, the sun

Change We See

The Labour Party have launched a fantastic new social media campaign.  They’re inviting supporters to take photographs of local hospitals that … More

change we see, Labour Party, social media

Labour’s Copenhagen Climate Change Campaign

A new spot from the Labour Party promoting their Copenhagen climate change pledge and it’s a good’n! In terms of … More

climate change, copenhagen, Labour Party, video

Labour Party Political Broadcast 2009

The take-away message of ‘you can’t cut your way out of a recession, you have to grow your way out’ … More

Labour Party, nudge, political broadcast, sunstein, thaler

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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