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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: Labour Party

Interview on Labour’s New Media Strategy

Here’s an interesting interview with Mark Hanson, who works in the Labour Party’s ‘New Media’ department, about the party’s digital … More

Labour Party, new media, strategy

A future fair for all

Over the weekend the Labour Party revealed their slogan for the 2010 general election.  The strap line, created by Saatchi&Saatchi, is … More

2010, election slogan, future fair for all, Labour Party

David Camera On / David Camera Off

The Labour Party have released a new poster featuring David Cameron.  It’s a double-pronged attack advert that accuses Cameron of … More

camera off, camera on, Labour Party, poster

New Labour Party ad

Will the Labour Party feature Gordon Brown in a single piece of communication between now and the election?  On this … More

advert, economy, Labour Party

Labour celebrating the past to win the future?

There’s rumours circulating that the above film ‘Against the odds’ could be used as a party political broadcast in the … More

against the odds, Labour Party, political broadcast

You won’t be laughing if they win

The Labour Party have released a fantastic new piece of attack advertising. David Cameron announced earlier this week that John … More

attack advertising, jedward, john and edward, Labour Party, x factor

Google wars – The Sun vs. The Labour Party

The Sun and The Labour Party are battling it out over the tabloids’s recent switch in allegiance from Labour to … More

adwords, feeling blue, google, Labour Party, search wars, the sun

Change We See

The Labour Party have launched a fantastic new social media campaign.  They’re inviting supporters to take photographs of local hospitals that … More

change we see, Labour Party, social media

Labour’s Copenhagen Climate Change Campaign

A new spot from the Labour Party promoting their Copenhagen climate change pledge and it’s a good’n! In terms of … More

climate change, copenhagen, Labour Party, video

Labour Party Political Broadcast 2009

The take-away message of ‘you can’t cut your way out of a recession, you have to grow your way out’ … More

Labour Party, nudge, political broadcast, sunstein, thaler

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Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻

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