The Green Party released this video last week to coincide with EU debates between UKIP’s Nigel Farage (pronounced like ‘garage’ with an f) and the Lib Dem’s Nick Clegg MP.
It’s very long. So, so long.
Something’s got to be intensely interesting to keep your attention on YouTube for over 3 minutes and I’m afraid this doesn’t quite cut it. There’s some funny moments, but I bet any vaguely normal person would have closed the window before the Green Party spokesman appeared.
The party win points for timeliness, but get a slapped wrist for overindulging themselves.
The Green Party have released some posters to support the personalised party election broadcast that they released earlier in the week. The posters communicate the same core messages as the broadcast (that the Greens are different from the rest and have a range of policies across a variety of sectors) in a simple, clever and visually appealing way.
I previously hadn’t appreciated the sheer scale of the campaign that Glue had created for this election. You can get the full details of the strategy that has been adopted, the range of the creative executions – including an online policy matcher and iPhone app – and the media channels within which it has been delivered here.
This must have all been done on an absolute shoe-string of a budget, but it just shows that you don’t have to have mega money to deliver a well thought out, creatively integrated and media neutral message.
The Green Party have created a nice animation for their party election broadcast.
The aim of the piece is to communicate that the Green Party hold a wide breadth of seemingly common-sense policy positions (not just to do with the environment) which challenge the political status quo. It doesn’t take your breath away, but given the tiny budget they would have had to produce this, it achieves the objectives and is interesting enough to keep your attention throughout.
They’ve included a functionality on their website which enables people to choose policy issues which they think will be salient with their friends and then forward on a personalised, edited version of the film. Pretty cool.
A fantastic new billboard campaign for The Green Party by Glue London. The campaign reminds Brighton constituents and visiting Labour Party activists about the Green Party’s recent victory over Labour in the EU Parliamentary elections.
The use of collaged newspaper to create images of Labour’s big beasts and the headline copy of ‘Labour is old news’ is very smart and beautifully executed.
A classic ‘real people’ broadcast. It communicates their 2 messages, clearly and simply – 1) vote Green for European investment in our economy 2) Vote Green to help save the planet, for the sake of your kids.
It starts off quite slowly, but the emotional climax is brilliantly done. A nice music score and the light, pleasant, unimposing tone of the people featured in the video make it highly likely to evoke the reaction ‘this party understand my concerns’ and ‘this is a political party for me’ from floating middle-class voters who are disenchated with the more established parties.
On the basis of this broadcast, I wouldn’t be surprised if The Green Party do well in Ireland next week.