A selection of recent Yes! campaign materials

Yes scotland poster one opportunity

yes scotland future in our hands

Yes Scotland poster advert - only yes guarantees power

yes scotland once in a lifetime  yes scotland top 20 wealthiest countries

Yes scotland - rebuttal of devo max  Yes scotland - labour as tory front men

Yes scotland tories rebelling over devo max  Yes scotland - wealth, talent and indepedence

Yes Scotland - days to remember  Yes scotland - pension rebuttal

The quality and variation of the Yes! campaign’s campaigning materials, adverts and posters has been far superior to that of the Better Together campaign throughout the referendum period.

The Yes! campaign brief of ‘sell anger towards a Tory-led coalition and hope for the future of an independent Scotland’ is a more creatively fertile proposition than that of Better Together’s ‘sell the fear of break-up and the maintenance of the status quo’.

Nevertheless, it’s one thing to have a great brief and quite another to deliver against it as thoroughly as they have.  If it was down to the campaigning materials alone, the Yes! campaign would be starting the victory party already.

A selection of recent Better Together campaign materials

Better together is this your plan b alex salmond posterMore powers to scotland

better together - weekly shop

Better together team scotland voting no

better together david beckham

no thanks better together i love scotland no thanks better together i love my kids

The volume of campaigning material coming out of Scotland and beyond is absolutely huge.

Here’s a small selection highlighting a few of the approaches that the Better Together campaign have taken in their communications.

Whilst there are some solid bits in there, the No campaign have struggled to come up with an inspiring visual language or tone of voice that runs through their campaign.

Green Party Posters

The Green Party have released some posters to support the personalised party election broadcast that they released earlier in the week.  The posters communicate the same core messages as the broadcast (that the Greens are different from the rest and have a range of policies across a variety of sectors) in a simple, clever and visually appealing way.

I previously hadn’t appreciated the sheer scale of the campaign that Glue had created for this election.  You can get the full details of the strategy that has been adopted, the range of the creative executions – including an online policy matcher and iPhone app – and the media channels within which it has been delivered here.

This must have all been done on an absolute shoe-string of a budget, but it just shows that you don’t have to have mega money to deliver a well thought out, creatively integrated and media neutral message.