A classic ‘real people’ broadcast. It communicates their 2 messages, clearly and simply – 1) vote Green for European investment in our economy 2) Vote Green to help save the planet, for the sake of your kids.
It starts off quite slowly, but the emotional climax is brilliantly done. A nice music score and the light, pleasant, unimposing tone of the people featured in the video make it highly likely to evoke the reaction ‘this party understand my concerns’ and ‘this is a political party for me’ from floating middle-class voters who are disenchated with the more established parties.
On the basis of this broadcast, I wouldn’t be surprised if The Green Party do well in Ireland next week.