The Green Party have released some posters to support the personalised party election broadcast that they released earlier in the week. The posters communicate the same core messages as the broadcast (that the Greens are different from the rest and have a range of policies across a variety of sectors) in a simple, clever and visually appealing way.
I previously hadn’t appreciated the sheer scale of the campaign that Glue had created for this election. You can get the full details of the strategy that has been adopted, the range of the creative executions – including an online policy matcher and iPhone app – and the media channels within which it has been delivered here.
This must have all been done on an absolute shoe-string of a budget, but it just shows that you don’t have to have mega money to deliver a well thought out, creatively integrated and media neutral message.
The Labour Party have announced that they intend to release an iphone application next month. The app will feature local Labour Party events, searchable by postcode. Perfect if, woe betide you, you find yourself away from your local branch and have no idea where your next campaigning fix will come from.
It will also support a mobile version of the party’s Virtual Phone Bank, which enables supporters to call potential voters and enter details into an online database. Now those comrades with iphones are able to perform their caller ID duty to the party whether they’re waiting for a bus or standing in a picket line.
This ‘pay 2 play’ iPhone application was launched last week and enables iPhone users to have a go at being a corrupt politician. It’s inspired by the recent corruption saga of an ex-Illinois Senator Milorad “Rod” R. Blagojevich (his name genuinly contains the word ‘blag’).
The game’s description in the application store:
“Ever wanted to be an Illinois governor? Well now you can! Pay2Play is the game of trading and danger. How much money can YOU make selling senate seats? Head all over Illinois trading your way to success! You have 30 days to pay back the unions, make tons of cash, and get out of town all before getting impeached!”
Making mocking iphone applications could be the political advertising ‘attack’ medium of the future. They can impart information in a powerful yet light-hearted and interactive way. Not only that, they’re free to distribute and are the sort of thing you’d willingly show your friends.