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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Government advertising or propaganda?

A really interesting article about the thin line between advertising government legislation and the ruling party disseminating propaganda.  In this…

campaign magazine, government advertising, political propaganda

Labour List Bloggers Breakfast

I went to the Labour List launch event this morning which took the form of a ‘bloggers breakfast’; the above…

bloggers breakfast, labour list

Dropping Lyrical Bombs on Labour List

Many people have issues with Labour List practically and conceptually, but only Raplog has used the medium of hip-hop to declare his…

Ready to Bank your Savings

Go Fourth’s campaign to get RBS to give up their bonuses has really got up a head of steam, with…

give up the bonus, no ifs no buts, RBS

Je ne regrette rien

Quite an amusing piece of political communication.  It’s well put together, has a great soundtrack and gets the message across…

brown, sarkozy, video

New Media Box-Ticking

Kevin Coyne is having a go at using new media to promote his candidacy in the upcoming Unite Union General…

kevin coyne, new media, politics

Peta Political Advert Banned

The above commercial for Peta was banned from being aired during the Super Bowl in order to avoid causing offense…

2009, banned, go veg, peta, political advertising, super bowl

Conservative Online Political Advertising

The Conservative Party have taken out paid for online advertising with Message Space to promote their Maths Campaign, featuring Carol…

banner, carol vorderman, conservative party, maths, message space, political advertising

The Map of the Gaps

I’ve just been made aware of this new campaign website launched for ‘The map of the gaps’ – a campaign…

end violence against women, equal opportunities, map of gaps

Any Way The Wind Blows

Back in December I wrote about a script penned by Hopi Sen for a party political broadcast.  That script has…

any way the wind blows, attack, hopi sen, party political broadcast, political advertising

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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