Go Fourth’s campaign to get RBS to give up their bonuses has really got up a head of steam, with over 8000 people signing an online petition in a few days.
They’re not helped by the fact that their campaign has no arresting visual material, online or offline. However I like the fact that they obviously decided this was a great campaign to run and didn’t hang around talking about or making it perfect, they just shoved it out there.
In political advertising the idea is everything, the execution – provided it’s not so shabby it’s painful to engage with – is very much secondary.
UPDATE: They’ve got a logo! The use of the ‘£’ to insight negative connotational cues is slightly misguided as, after all, RBS are a bank and ‘£’ are their business. But it’s a logo nonetheless and it will help the virility of the campaign.
politicaladvertising.co.uk 