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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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World War II veterans speak out for Stronger In

This week the Stronger In ‘grid’ is clearly dedicated to convincing people that peace in Europe can be – at least … More

Experts supporting Brexit?…we’ll get back to you

Today David Cameron and Brendan Barber, former general secretary of the UK’s Trades Union Congress, launched a new poster for the Stronger In … More

Stronger In hits Leave with some independent expertise

The Stronger In campaign have this week hit Vote Leave with an ‘expert opinion’ one-two punch. At the start of … More

Green Party Election Broadcast – playground politics

  The Green Party have released a new party election broadcast in advance of local elections and the London Mayoral … More

Stronger In attack ad: there will be pain

The Stronger In campaign have released a new ad which attacks those campaigning to leave the EU for – what … More

The EU referendum campaign: selling fear

As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Alan Johnson launches Labour In For Britain

The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More

Vote Leave Campaign Launches

A very significant anti-European campaign group launched last week.  It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More

EU referendum, Vote Leave

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The Conservatives have pulled off one of the best political stunts of the year with the Birmingham Tapestry. NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon

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