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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Stronger In hits Leave with some independent expertise

The Stronger In campaign have this week hit Vote Leave with an ‘expert opinion’ one-two punch. At the start of … More

Green Party Election Broadcast – playground politics

  The Green Party have released a new party election broadcast in advance of local elections and the London Mayoral … More

Stronger In attack ad: there will be pain

The Stronger In campaign have released a new ad which attacks those campaigning to leave the EU for – what … More

The EU referendum campaign: selling fear

As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Alan Johnson launches Labour In For Britain

The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More

Vote Leave Campaign Launches

A very significant anti-European campaign group launched last week.  It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More

EU referendum, Vote Leave

Liz Kendall evokes Clement Attlee

Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers. … More

Labour Party

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More

conservative party, London Mayor 2015

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Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

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