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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Stronger In hits Leave with some independent expertise

The Stronger In campaign have this week hit Vote Leave with an ‘expert opinion’ one-two punch. At the start of … More

Green Party Election Broadcast – playground politics

  The Green Party have released a new party election broadcast in advance of local elections and the London Mayoral … More

Stronger In attack ad: there will be pain

The Stronger In campaign have released a new ad which attacks those campaigning to leave the EU for – what … More

The EU referendum campaign: selling fear

As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Alan Johnson launches Labour In For Britain

The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More

Vote Leave Campaign Launches

A very significant anti-European campaign group launched last week.  It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More

EU referendum, Vote Leave

Liz Kendall evokes Clement Attlee

Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers. … More

Labour Party

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More

conservative party, London Mayor 2015

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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