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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: political branding

Sadiq Khan 2020 re-election campaign launch

Sadiq Khan cleverly used Londoners’ return to work today to launch his campaign to be re-elected as the city’s Mayor. … More

logo, political branding, Sadiq Khan

New UKIP logo apes Premier League lion

UKIP have decided to change their logo in an attempt to make the party more relevant in a post-Brexit world. … More

political branding, political logos

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Political Marketing in the USA

A new book on political marketing, with a focus on the USA, edited by Jennifer Lees-Marshment, Brian Conley and Kenneth … More

political branding, political marketing, usa

Categories

Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry.

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