The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum.
Alan Johnson, leader of the Labour In campaign, tells a personal story of how he made his decision to vote ‘In’ in the 1975 referendum. Telling a personal story is a nice way to make a connection with an audience and in that respect it’s a persuasive piece of communication.
The motion graphics used for the visuals are fairly well done, but it’s no substitute for an actual idea. At points the animations are slightly distracting from the storytelling, instead of reinforcing it.
It would have been fun to have seen Alan Johnson walking through the decades since 1975, Hovis-style, or to have used the lens of the 1970’s to deliver a more memorable and entertaining film.