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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Stronger In hits Leave with some independent expertise

The Stronger In campaign have this week hit Vote Leave with an ‘expert opinion’ one-two punch. At the start of … More

Green Party Election Broadcast – playground politics

  The Green Party have released a new party election broadcast in advance of local elections and the London Mayoral … More

Stronger In attack ad: there will be pain

The Stronger In campaign have released a new ad which attacks those campaigning to leave the EU for – what … More

The EU referendum campaign: selling fear

As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Brand Labour: where next?

I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how … More

political branding

Alan Johnson launches Labour In For Britain

The Labour Party have released a new video promoting their Labour In For Britain campaign around the EU referendum. Alan … More

Vote Leave Campaign Launches

A very significant anti-European campaign group launched last week.  It has cross party support, including Labour, Conservative, Green and UKIP politicians. … More

EU referendum, Vote Leave

Liz Kendall evokes Clement Attlee

Liz Kendall’s campaign for Labour’s leadership have produced a very good graphic on the eve of members receiving their ballot papers. … More

Labour Party

Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the … More

conservative party, London Mayor 2015

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Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

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